If you are a Twitter user, you have probably noticed the new "Who to Follow" feature on the sidebar. According to Twitter, the purpose of the feature is to suggest people that you don't currently follow and may find interesting. The suggestions are based on several factors, including the people you follow and the people they follow.
This feature is similar to Facebook's "People You May Know" and "Recommended Pages" features, which recommend people and pages based on mutual friends and interests. Some find these features useful in connecting with people and interests through social media, while others find these features annoying.
From the PR perspective, the "Who to Follow" feature may be helpful to people or companies looking to gain followers from a particular demographic. In theory, once they begin following users with similar interests, Twitter will suggest more users for them to follow and also suggest their page to users who may find them interesting. This could be particularly useful to those who are new to Twitter and unsure about who to follow and how to gain relevant followers.
What do you think about Twitter's new feature? Do you find it useful or annoying?
